The other day I saw a banner inviting people to take part in "Marathon run to stop child abuse". How does running a marathon help in stopping child abuse? The running usually happens early in the morning and through roads with little traffic or human presence. So the logic of the run being a mechanism to spread the required message does not work. I have a feeling this is similar to saving the environment drama that many indulge in. People are trying to convert a mundane activity done for one's own pleasure into something that seems socially responsible. Why can't we all be ordinary human beings whose primary goal in life is to save one's own backside? Maybe we should have a "Marathon run to stop all socially conscious marathon runs".
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